I'm not the Immortal Artist. You are

Immortal Artist is dedicated to exploring all aspects of experimental art and creating new and innovative techniques which other artists can use to strengthen their own work.


The blogs creator, experimental artist Grey Cross pursues and discusses art across a wide spectrum of artistic mediums. They include painting, sculpting, body art, digital art, and photography. With an emphasis on teaching artists to utilize today's social networks to further their own art and reputations.


This blog uses the Living Blog concept, an idea created by Grey Cross

Grey Cross Studios/Immortal Artist Operations

New Orleans

Email: greyacross@aol.com

Friday, February 19, 2016

Let the Gallery Handle It (Show Prep 101)

We take a lot of things for granted when a gallery handles a showing of our art. I talk a lot about the negative aspects of galleries and how the gallery system as a whole is failing for emerging and unknown artists. But lets talk about some of the positive things a gallery does.

We count on the gallery having an A List of potential buyers of our work. But there is a lot more that goes into doing a showing. I am learning quickly all of the small details that go into making a show successful.
Lets look at something small. Transportation. At issue in a show we are putting on ourselves is how art will be transported safely from point A to point B. Do artists coming in from out of town have transportation to the airport? To the show venue? Is there sufficient parking for visitors at the venue? Do you need a truck?

These questions face an artist putting on their own show either in a small or major way. 

Is there food at the venue? Is their liquor or beverages of any type? Is there music? If so are their speakers? How are they placed to get the best sound? Are their print invitations? Are their e-vites? Have your closest friends and associates received invites? How is the art lit? Do you need additional lighting? Is their wall space? How are things hung on that wall space? Do you have enough easels? Are you thinking about a photographer? Your show should be photographed and documented for the future? 

These are just a few of the dozens of questions that face an artist who is trying to put on their own show without gallery support? Its no small surprise that many artists DO NOT put on their own shows and hope and pray for a gallery to take them on. 

And I've not even mentioned your own personal role as the "artist". Is your work ready to be transported? Has it been cleaned? Do you have signage ready for it? Do you understand the best way to display it? 

Even small things like what are you wearing to your own show? What are you going to say to your guests? How do you personify your art so that its personal to the potential buyers? What do you or even more important what don't you say to your guests that make them want to buy?

But there are advantages also. Pulling off a show based on your own specifications is intensely satisfying. Its almost like building your own frame and canvas for your art. You've done it all! You've put every creative portion together. And if it is successful then you have the fuel to do another one later on. 

You've learned. You've kept your eyes open to the pitfalls. You are in an infinitely better position when your done than you were before you began. 

But we should not take the role a gallery plays lightly. The details are many and whether we are doing it ourselves or with the help of a gallery or just close friends, we have to rely on others to make it work successfully. We should never forget that. Don't try to do it all alone. You'll lose your mind. If you do not have a gallery at hand then find those who can help in small ways and like a ring leader pull it all together with your own creative energy. 

It will be worth it in the end!

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